Intent Leads, Lead Capture and Profiling

How to do lead management that improves conversion

markempa

JULY 6, 2017

I find the top issues B2B companies have with lead management include: Sending marketing qualified leads (MQLs) to salespeople without using criteria agreed upon by sales. Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. How well leads fit your ideal customer profile.

Sales Management

Sales Management Lead Management Ideal Customer Profiles Lead Ranking

Introduction to Lead Management

markempa

NOVEMBER 3, 2014

Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Lead qualification and scoring (Are they engaged? Lead nurturing (Progressing early stage leads from interest toward purchase intent). Are they a fit? Are they sales ready?).

Sales Management

Sales Management Lead Management Lead Ranking Marketing Qualified Leads

B2B Marketing Zone

How to do lead management that improves conversion

Introduction to Lead Management

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