Intent Leads Lead Capture Lead Generation Lead Qualification 
markempa
JULY 6, 2017
The five major stages of a lead management process include the following: Lead capture – Get inquiries/leads into a centralized database for scoring, qualifying and nurturing. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). Specific Processes.
markempa
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.
Expert insights. Personalized for you.
326 
Let's personalize your content