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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey, or even a combination of data points.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

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B2B Lead Generation

Inbox Insight

The more quality content you can get into the hands of your prospects, whether publishing online or via your social media channels, the more aircover you are creating for your brand. This is the surround sound that your lead generation campaign contributes to the demand and visibility of your brand. Score and nurture leads.