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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

DealSignal’s Lead Enrichment tool provides you with a full view of identified contacts and accounts so you can personalize your outreach. Create email campaigns that can generate a high open and click-through rate by customizing your approach based on known data (which can be enhanced with our ABM Effectiveness tool).