Demand Generation vs. Lead Generation: Key Differences, Strategies, and More
DealSignal
DECEMBER 28, 2021
These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Chances are, you are already collecting intent data. This is referred to as first-party intent data. There are, of course, limitations to first-party intent data. Demand gen tactics. Lead gen strategies.
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