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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?

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Sales Pipeline Radio, Episode 136: Q&A with Tracy Eiler @tracyleiler

Heinz Marketing

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. We talk about, among other things, requirements that go into why you make a marketing automation transition.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Segment and trigger based on downloaded content. Use social sign-on.

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How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Segment and trigger based on downloaded content. Use social sign-on.

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The 3-Step Guide to Better Blogging

Adobe Experience Cloud Blog

It also affects your company’s bottom line – according to InsideView, companies with an active blog generate 67% more sales leads per month. On our blog, however, it’s more like the 10-1-1 rule — we hardly run any promotional content at all. It’s no longer enough to throw up the occasional press release.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. in the 1960s.