Lattice

NOVEMBER 13, 2015

If you have been following the predictive space, you may have heard about intent data. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. about a web user that make show some intention or future action. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

SalesIntel

APRIL 19, 2024

Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data. However, some users find its data outdated because it lacks phone verification and on-demand services.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data. However, some users find its data outdated because it lacks phone verification and on-demand services.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

APRIL 23, 2018

Add in some predictive analytics that tell you about buyer intent. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. How do you find others like that? You need to know who is on that buying team. So it’s time to build up your database.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Engagio

APRIL 20, 2020

First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data. Account engagement systems, intent data, sales engagement tools and more. Everyone’s webinar calendars are through the roof.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

First, consider focusing ABM programs on accounts that are currently showing signs of being in-market, either via anonymous first-party web engagement or third-party intent data. Account engagement systems, intent data, sales engagement tools and more. Everyone’s webinar calendars are through the roof.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87