Information Multi-Touch Attribution Sales Qualified Opportunity Webinar 
Zoominfo
FEBRUARY 25, 2021
The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Demand generation primarily focuses on the entire customer journey.
Zoominfo
FEBRUARY 25, 2021
The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Demand generation primarily focuses on the entire customer journey.
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