Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
To me it involves things like time, money, utilization rates, and (most importantly) contact generation. So, in terms of things like time/ contact , money/ contact , and "times used" (how many times we can put one piece of information out to the market), blogging and related social media is, by far, the most efficient activity.
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