Vision6

AUGUST 23, 2021

For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning. Want to send your subscribers a birthday offer?

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. A/B testing will earn more traction There is a great deal of information available on the Internet about A/B testing and its best practices. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. For B2B brands, the classic lead-nurturing process can make the value harder to determine.

Budget Programs 112

Budget Programs Long Tail Marketing Ad Frequency Click Rate 112