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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. .

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’re not only creating content for a specific audience, you also have to reach them with the information at a time that feeds into their needs. HubSpot explains how an automated email drip campaign can boost open rates and strengthen relationships. Is the content mapped to a specific buyer stage ? Then, use it again.

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Top 25 Content Types for Inbound Marketing

ClearVoice

It must also possess elements of quality, like readability and the inclusion of actionable information. You’re not only creating content for a specific audience, but you also have to reach them with the information at a time that feeds into their needs. Long-form informative articles. Image Source: Google.com.