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You’re doing a terrible job with search and social

Biznology

Don’t update your server, template, CMS, and site content more often than every decade? So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. Mission Statement, Company Directory and other onsite signs of legitimate business. You’re sunk. Good luck, lovely!

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

There’s no reason not to do this (and it happens automatically for most template-based CMS’s like WordPress). With that said, I would recommend any new website or domain to utilize SSL encryption. Utilize rel=canonical tags. Most CMS platforms allow you to edit this easily for any page on your site.