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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. 19) Content Management System (CMS).