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What’s the Fast Track To Perfect Digital Experiences? This Tool Does It All

Salesforce Marketing Cloud

And several organizations, including Xcel Energy and Mascoma Bank , use it to streamline systems, align teams, accelerate digital adoption (as much as 70%), and crush a year’s worth of data in a single quarter. Create personalized and actionable customer interactions. Xcel Energy, a U.S.-based

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

PersistIQ We use PersistIQ to create drip campaigns for sending personalized emails. It avoids you having to contact a generic email address and, when calling, allows you to ask to speak to a specific person rather than the person in charge of marketing, finances or whatever department you are looking to contact.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 19) Content Management System (CMS). At HubSpot, we think COS is better than CMS. 6) Blogging.