Circle Studio

NOVEMBER 8, 2018

LinkedIn is arguably the best option for A/E/C marketers as it allows them to reach an exclusively business audience and narrow the focus to users’ specific locations, industries, job titles, etc. Arguably THE most critical technology for the modern marketer is a Content Management System (CMS) for their firm’s website.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

MARCH 10, 2020

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Click here to download! Acquia Campaign Studio.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120