Digital B2B Marketing
MAY 1, 2012
Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Their marketing has been built from the start around the idea of inbound marketing (even if they didn’t call it that).
Digital B2B Marketing
SEPTEMBER 27, 2011
Being discovered (search and PR) Being recommended (social media) Being worth discovering and sharing (content) Making marketing contacts channel agnostic The first three elements represent inbound marketing with the addition of PR.
Digital B2B Marketing
SEPTEMBER 27, 2011
Making marketing contacts channel agnostic. The first three elements represent inbound marketing with the addition of PR. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Being discovered (search and PR).
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