Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. Critics of these services refer to them as "spyware," though that term isn't really fair.
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