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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use your real name in your profile.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use your real name in your profile.

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The Ultimate List of Marketing Podcasts

Zoominfo

According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.” In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Listen here.

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B2B Marketing Guide

OutboundView

Each of the major subsections covered is important to consider when identifying and attracting new customers. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. Our Approach to Client Acquisition & Lead Generation.