iCrossing Magazine Online Marketing Product 
B2B Marketing Zone Posts
OCTOBER 5, 2010
When Thought Leadership Isn’t - Marketing Interactions , September 20, 2010 Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. This is an admirable goal, as prospects are looking for experts, not just products or solutions.
Webbiquity
SEPTEMBER 8, 2010
In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Facebook Statistics.
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