B2B Marketing Zone Posts

AUGUST 3, 2010

Ben & Jerry’s Drops Email Marketing In Favor of Social Media - Hubspot , July 14, 2010 Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. Landing pages are where a business captures leads.

Ning 40

Ning Paid Content Facebook Sales Management 40

ViewPoint

MAY 7, 2015

At each step of the improved process, research showed that when attention was given to the prospects and they were contacted, sales improved. Marketing became further educated when they asked sales about the customer buying process and the sales selling process. People tried various combinations of email, mail, and calling.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40