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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

In a recent B2B Marketing Benchmark report by Marketing Sherpa viral marketing was the top-rated social media marketing tactic by B2B marketers. In a recent B2B Marketing Benchmark report by Marketing Sherpa viral marketing was the top-rated social media marketing tactic by B2B marketers.

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Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

The trendy social media sites such as Pinterest, Instagram, SnapChat & Vine are all leveraging visually appealing pieces of content to attract, engage & convert audiences, by the means of effective storytelling. A study by Brain Rules shows that humans are incredible at remembering pictures.