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B2B Marketing Zone Posts
MAY 3, 2010
My 5 favorite B2B marketing numbers. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. I like numbers.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
New Editorial Rules Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. looked at over 40,000 HubSpot-customer landing pages.
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