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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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Top 25 Content Types for Inbound Marketing

ClearVoice

HubSpot says repurposing content can also help you reach new audiences, improve organic visibility and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content. HubSpot explains how an automated email drip campaign can boost open rates and strengthen relationships. Click To Tweet.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. Web security company Duo offers an online library of ebooks that dig deep into topics such as multi-factor authentication (MFA), remote access, and single sign-on (SSO).