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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. HubSpot says repurposing content can also help you reach new audiences, improve organic visibility and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.