Guidelines, Marketo, Psychographics and White Paper

Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

JANUARY 8, 2019

Are brand and style guidelines established and are they formally documented? Marketo has a great cheat sheet to help you create your buyer personas. What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience.

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B2B Marketing Zone

Developing a Content Strategy: 25 Questions to Ask Your Team First

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