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Lead Nurturing for Software Trials

LeadSloth

As a guideline, the unsubscribe rate should be below 1%. There is only one way to find out, and that is to increase the frequency until you see the unsubscribe rate go up. Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Tip 4: Choose a Good Call-to-Action.