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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

PR 95
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A Guide to Allocating Your B2B Startup Marketing Budget

Sage Marketing

Whether it’s increasing brand awareness, generating leads, driving website traffic, boosting sales, or launching a new product, your objectives will serve as a compass throughout the budget planning process. This is where lead nurturing activities and guerilla outreach campaigns come into play.