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7 Tips to Boost Your Email Nurturing Results Immediately

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This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. At this stage, you’re moving them from being lead to a sales qualified opportunity. Read more on Lead Nurturing: 5 Useful Tactics to Get More Opportunities.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.