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Brands, be mindful or be gone

ClickZ

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Focus on significant, simple market shifts The amount of “risk capital being invested is dramatically down , following record highs, grounding all strategies for growth.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A strategy is the starting point for any marketing campaign.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A strategy is the starting point for any marketing campaign.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A strategy is the starting point for any marketing campaign.

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How & when to hire marketing agencies & contractors

MKT1

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

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How to run effective campaigns

MKT1

To get campaigns right, you need combine the right marketing “fuel” with the right marketing “engine”, at the right time, for the right people. This newsletter covers how to run campaigns more effectively. This is part 3 of 3 of my growth marketing strategy series. What is a campaign anyway?

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Dispelling myths and understanding realities of social impressions measurement

ClickZ

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!