Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. Critics of these services refer to them as "spyware," though that term isn't really fair. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do.
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