Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) Yet there are so many more vendors I could add.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JUNE 30, 2010

Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100