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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). iMedia Connection ). eMarketer ).

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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

Listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. Why do companies still focus so much on volume at the top, lead gen at the top? As a matter of fact I was seen in the market place as kind of railing against marketing automation.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). In short, these leads have undergone some kind of assessment to prioritize them by value. Are performance-based lead gen programs offered?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . And, it’s nowhere near as targeted as content marketing. . .

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Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Adobe Experience Cloud Blog

Part of the problem is that everywhere you look, someone is telling you about new-and-better ways to generate leads. But, I stress, don’t fall for every trendy new idea or lead gen hack out there. Taking content marketing to a short form like Twitter means: Participating in industry Twitter chats. Social Media.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

There’s no harm to your ABM strategy by ranking higher on Google and getting your brand published as industry experts. But with ABM, your goal isn’t simply to attract more inbound leads, it’s to improve the conversion rates of your qualified target accounts.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.