Google Industry CMS Marketing Analytics Tools Marketing Automation 
Brandpoint
JUNE 24, 2021
Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. CMO: Chief Marketing Officer.
Martech
JUNE 17, 2022
When categorizing your tools this way, there are two challenges you want to be sure to account for: Make sure you have a way to tag some technologies under multiple customer journey stages. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”
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Convert
AUGUST 9, 2022
This is a critical step that often slips managers’ minds, causing them to purchase software that reflects their personal preferences, and not those of the company. Another mistake managers should avoid is choosing their own martech stack, as this can be a huge disservice to teammates. Perhaps, a CRM or a CMS?
SmartBug Media
JUNE 29, 2022
Inbound marketing is a notoriously slow burn. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software.
Huptech Web
SEPTEMBER 22, 2023
You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. What are UTM Parameters?
Brandpoint
NOVEMBER 3, 2022
Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Common issues you might find in an SEO audit include title tags, meta descriptions, headers, URL structure and no-index. Content Management Software (CMS) Let’s start with your CMS.
ClearVoice
APRIL 19, 2021
Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.
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