What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During this step, it’s useful to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and formulate the hypotheses based on the results. Effective marketing isn’t much different from manufacturing or delivering a product/service; it also struggles to improve efficiency, reduce costs and errors, and generate more value.
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