Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors
SnapApp
MARCH 2, 2018
Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . than multi-channel attribution modeling.". . But here’s the problem: . Source ). .
Let's personalize your content