Generation, Inbound Marketing and Leadlander

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

They aren't so much "lead generation" as they are "lead extraction" services. The bottom line is, with pressure to generate more leads with flat budgets, these services are likely to get increased interest. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." Based in the U.K.,

OpenTracker

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Getting More Out of Each Click with "Post-Click Marketing"

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