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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. Keep It Simple & Back to the Basics.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. Google shares a case study about its client Swarovski. Does the content type speak to your buyer personas?