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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. billion in 2015 to $4.0 billion by 2020.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). The optimization remains a dynamic process, considering the ever-evolving set-up of the B2B industry.