article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Define your target market and buyer personas.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. This is especially important in a B2B context.