Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.
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