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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

NOVEMBER 8, 2018

Gartner Research. Marketing automation solutions such as HubSpot, Act-On and Marketo offer a much more comprehensive online marketing solution for firms that have/are investing heavily in their websites and content marketing. MarTech’s Growth Has Been Explosive.

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What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

NOVEMBER 15, 2019

These help to achieve two long-term targets: first, capture and convert the maximum number of leads, and second, minimize the number of ‘bad leads’ in your sales and marketing funnel. The five best practices you should follow when managing leads include: 1. Leverage targeted content for lead capturing.

Lead Ranking 68
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