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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Examine previous results Did your 2023 PR initiatives lead to an increased share of voice? Source: Gartner Technology can be a tremendously helpful resource to expand marketing effectiveness.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Google has dis-intermediated the content business. You don’t have to hire a PR agency to kiss the arses of the editors any more. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. And Ronald Reagan has emerged as a genuine internet pioneer. Okay, okay. Your department.