Full Circle Insights

JULY 27, 2021

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. Intro to Full Circle Campaign Attribution.

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Full Circle Insights

JANUARY 13, 2021

SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group.

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Full Circle Insights

MAY 15, 2023

Multi-touch attribution models recognize that customers usually interact with companies around multiple touchpoints and spread the credit. The results from your attribution model ultimately decide how to allocate marketing budgets and optimize campaigns. You can find a handy cheat sheet here that reviews the basics.)

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Full Circle Insights

AUGUST 8, 2021

By default, the x-axis is grouped by Week and the y-axis is grouped by UTM Source, but you’re able to change the Time Grouping and the Digital Grouping to best suit your needs. More tips on reading the chart are here: Social media icons: Each digital touch gathers available UTM parameter data — including social media touches.

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Full Circle Insights

JUNE 16, 2020

Bridging the Digital Marketing-CRM Divide. To get digital marketing metrics right, you need a way to connect clicks from digital ad campaigns, social media channels and other digital marketing campaigns to leads inside the CRM system. It’s a four-part strategy: planning, achieving, optimizing and evaluating.

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Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

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