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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

2: Marketing Qualified Leads (MQLs). . These are the warm leads. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality.

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How to Avoid the Digital Transformation Trap

Full Circle Insights

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker.

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The Return of In-Person Events Makes Measurement Even More Important

Full Circle Insights

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Intro to Full Circle Campaign Attribution.

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Full Circle University SEO Series: Defining B2B Lead Generation

Full Circle Insights

With this information, you can optimize your lead generation activities to improve performance. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights. Intentional Culture.