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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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These folks usually download a whitepaper, fill out a form or sign up for a newsletter. MQA - Marketing qualified accounts that are worked by our outbound SDR teams. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Marketing Qualified Leads Conversions. Full Circle Insights | Sr.