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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. However, it is one thing to uncover the need, it is another thing to prove that there is adequate pay back and value in fulfilling the needs. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.)

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Nurture material.