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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.

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Humans of Marketing: Cameron Muir

Conductor

Marketing was because I have always gravitated towards media and commercials and the way that we consume media. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. It was on all of our promotional media.

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Humans of Marketing: Tyler Brewer

Conductor

.” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. .”

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Top 25 Content Types for Inbound Marketing

ClearVoice

To fulfill these requirements, you need to understand the different types of content, what they’re for, and when to use them. These pieces of content often aren’t created to flat-out promote or sell your products or services. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.