B2B Content Marketing; A Masterclass in Content Amplification
Inbox Insight
NOVEMBER 13, 2018
B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.
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