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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Whenever I go over to a friend’s house, it’s always “Alexa, please do this,” or it’s a Siri, or a Google Home. I love reading.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. So I’m helping with the programming of how are we make sure our members feel fulfilled and happy and welcome.

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Top 25 Content Types for Inbound Marketing

ClearVoice

To fulfill these requirements, you need to understand the different types of content, what they’re for, and when to use them. Long-form informative articles cater to potential leads who do “informational” search queries on Google. Google shares a case study about its client Swarovski. Image Source: Google.com.