Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. This is a well-crafted policy. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Savvy

SEPTEMBER 17, 2009

Replicate the approach using your own market segment, competitors and marketing partners. Even if your target communities are exceptionally narrow, odds are these sites capture some segment of your audience base if you embed content. Wikis: developerWorks. A small bit of homework will provide eye-opening results. LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40